After relying on the generosity of family and what was a friend of a friend to get into a major league baseball game (c'mon! who can afford these games anymore???), I nestled into my seat...and after a $6.50 beer and some decent baseball (11-0 in favor of the Twins vs. Indians), I noticed the lack of creativity running wild out in right field. But that's the reality of marketing/advertising. It only works if it "works". And in this case, it working is being measured by pure brand exposure. Stanley is such an established company, they can afford to stand on what "most" consumers already know about them (that they sell decent hardware/tools), and just plug plug plug away at showing their logo. It's that crappy old saying that was floating around the marketing industry years back and unfortunately probably still yet today - Top Of Mind Awareness (TOMA). But just so folks know, I am not sold on "TOMA" being for everyone. Like I said, Stanley is established. They've put in the time...proven their brand through decades of a decent product...and service behind it. So they can stand on that foundation and, with a bit of confidence, just remind the world "who's da man" when it comes to powertools, hardware-kinda stuff.
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