oh boy. i had to write about this one. a "shotgun" type (in essence it 'tis SPAM) email campaign to promote what a company prides themselves on - "...delivering the right message to the right people." hmmm? it's right there in the very first sentence. they're boasting about how great they can nail down a target market, a message to that market, yet they're sending me a SPAM email from the UK....with a DEAR (NOTHING OR NO ONE). how wonderfully hilarious is that!! something in my ol' common sense corner tells me they "ain't so great" at what they claim to be so great at. can't blame 'em for trying. i'm sure their tactic will attract at least a handful of folks who just so happen to be in desperate need of a UK-based SPAM email marketing campaign. (UK) hats off to you for making me chuckle, bowden publishing!
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