to say i'm "guilty" of marketing, of a brand that seems to speak to me, ever-so-silver-tonguely causing me to pluck it off the shelf of hundreds of other "things" i could buy, conveys a tone of "i've been tricked into buying something i don't even need." and i guess therein "lies" the rub between me and my apparent love, and dare i immodestly say, talents for branding.
i love it. i hate it. i especially love it when i sense i'm able to use my abilities to help folks out who seem like genuinely good-hearted people who have a great product or service and are in search of a brand, a user experience, an identity in the marketplace to help attract attention with "consumers". and therein 'tis another issue. for my passion with brand to truly take root, i feel that which i'm trying to create a brand for must be adding to what this world needs versus just another way for someone to sell some mindless gadget in effort to make a buck.
you may ask who am i to be able to cast judgment on whether a product or service is needed in this world. but hey, it's my business. and my branding abilities. and i'll focus them where i darn well please. and yes, the soup nazi is a friend o' mine.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment